SEO Tools

Backlink Checker (Free). 

Google Ads Account Performance (Free).

Google Rankings Checker (Free).

Number of Referring Domains (Free).

Domain and URL Rating (DR) (Free).

Ahrefs Rank (AR)

Speed Test.

WP Smush: 

https://gtmetrix.com/reports/www.heartofbaking.com/MQ1V6lMw

and serve compressed images for the site. It would take your “page speed” score from an F to at least a B probably … ( https://gtmetrix.com/reports/www.heartofbaking.com/MQ1V6IMw ) 

TESTS:

Meta Title Test.  The meta title of your page has a length of 46 characters. Most search engines will truncate meta titles to 70 characters.  “Start Home, Cottage, or Bakery Baking Business”

Meta Description Test.  The meta description of your page has a length of 90 characters. Most search engines will truncate meta descriptions to 160 characters.  “Use heartofbaking.com to start or expand your own home, cottage or bakery baking business.”

Google Search, Results Preview Test

      Start Home, Cottage, or Bakery Baking Business
      https://www.heartofbaking.com
      Use heartofbaking.com to start or expand your own home, cottage or              bakery baking business.

Most Common Keywords Test.   the keywords on your page should appear within natural sounding and grammatically correct copy.  example: cake – 24 timesbaking – 20 timesfrosting – 18 timesbuttercream – 16 timescookies – 13 times

Keywords Usage Test.  You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.

     Keyword(s) included in Title tag
     Keyword(s) included in Meta-Description tag

Keywords Cloud Test

Related Keywords Test.  (Keyword Position Tracker tool)

Competitor Domains Test

Heading Tags Test.  Video

    Your webpage does not contain any H1 headings. H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.

Connecting customers to bakers.  (H2 Headings)

Robots.txt Test.  I’m ok.

Sitemap Test.  I’m ok.

Broken Links Test Finding and fixing broken links on your webpage will help both user experience and search engine rankings.

SEO Friendly URL Test.  Your webpage contains URLs that are not SEO friendly.  Video

Image Alt Test: Your webpage is using “img” tags with empty or missing “alt” attribute.   Video

Inline CSS Test:

       Video to repair: https://seositecheckup.com/seo-audit/heartofbaking.com

Deprecated HTML Tags Test

Google Analytics Test:  This view shows you your current Google organic search positions for your selected domain, along with the exact match search volume per month and average CPC (USD) for each keyword so you can more easily see if there are opportunities to drive ROI by running a targeted publicity acquisition campaign through our service marketplace. The statistics below are projected based on the data we have access to.

 

Backlinks Test: total number of backlinks and referring domains JS Error Test: severe JavaScript errors. https://lp.pcsystemfix.com/s-fix-windows-errors/?error=%27Javascript%20Error%27&gclid=CjwKCAjwldHsBRAoEiwAd0Jybb9865-Hk-RK9K_8H-AXxSL50XK4gYRmdz8P5DJhqlqUVWvKGoK5rBoCgCgQAvD_BwE Social Media Test: Your website is not connected with social media using the API’s provided by Facebook, Google +, Twitter, Pinterest

Favicon Test: Your webpage is using inline CSS styles. 

It is a good practice to move all the inline CSS rules into an external file in order to make your page “lighter” in weight and decrease the code to text ratio.

  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute

For example:

<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}

Position Tracking

Site Audit

Social Media Tracker

Social Media Poster

Brand Monitoring

On Page SEO Checker

Backlink Audit Tool

Organic Traffic Insights

Content Analyzer

PPC Keyword Tool

Analytics Reports:

Organic Research

Advertising Research

Display Advertising Tool

Backlinks

Keyword Research

Product Listing Ads

Traffic Analytics

Tools:

Keyword Difficulty

Domain vs. Domain

Charts

My Reports

Keyword Magic Tool

CPC Map: provides an easy way to evaluate the potential of a particular state or region in terms of cost per click and search demand for your services. The tool allows you to compare PPC costs and search volume of keywords on a local level in multiple industries. (SEMRUSH.com)

Free Trial of WordStream Advisor: Get smart keyword recommendations and your
personalized Opportunity Score with a

SEO Writing Assistant

Ask Google to Crawl Sitemaps: https://search.google.com/search-console/sitemaps?resource_id=https%3A%2F%2Fwww.heartofbaking.com%2F

The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. It is a Client-side Error which means that either the page has been removed or moved and the URL was not changed accordingly, or that you typed in the URL incorrectly.

Create Sitemap. https://www.xml-sitemaps.com/, do this periodically. You can download xml sitemap file or receive it via email and put it on your website after that. Upload it into the domain root folder of your website. Then open Google Search console and add your sitemap URL.